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Archive for June, 2008

Using a Content Management System by Carolyn Clayton

Thursday, June 12th, 2008

A Content Management System is a type of website design. It is a website that allows you to take control of your own site. A Content Management System is computer software that is used to create, edit and manage as well as publish content in an organised fashion.Content Management Systems mean that you don’t have the added expense of dealing with web site designers as you are able to edit it yourself. Many of you may be left thinking how can I edit a website without technical knowledge? The answer is easily with a Content Management System. You don’t need to have technical knowledge to figure out how to change aspects of your website via a Content Management System you just merely have to have a go at doing it. The idea of editing a Content Management System yourself allows you as the end user to update content, which is highly important as websites have to be kept up-to-date to be effective.

There is a frequent use of content management systems for storing, controlling, versioning and publishing industry-specific documentation such as news articles, operators, manuals, technical manuals, sales guides and marketing brochures. Some of the content that you may be editing and looking after as part of a content management system includes computer files, media such as images, audio files and electronic documents as well as other web related content.

A content management system means that you have to log into an administration area on your site, which gives you a varying degree of control over aspects such as the ones named above. Also some of the tasks that you may have to undertake within your content management system includes adding new pages, administering site members, sending e-mail newsletters and changing web site colours.

So what exactly is this content that you will be administering? Content is basically any type or piece of digital information. This could be an image or a piece of text, a graphic or a video. What the digital information is depends on what your site is about and what type of information you need on there in order to promote it correctly. The content on your website is anything that is likely to be managed in electronic format.

Ok so we have covered what content is so what exactly is a content management system? Content management is effectively the management of your content, which is described above. By combining rules, process and/or workflows in such a way that its electronic storage is deemed to be ‘managed’ rather than ‘un-managed’. The content management system itself can be defined as a tool or a combination of tools that ensure you get efficient and effective production of the desired output of the content that you are using.

If you would like to know more about what a content management system can do for your website or if you would like to have a content management system placed on your website then get in touch with a web design company today and find out what web design is best for you.

About the Author
Carolyn is the web master of Discount Domains, specialists in all aspects of
Content Management Systems.

The Google Ranking Secret That Is Hiding in Plain Sight

Thursday, June 5th, 2008

Billions of people are surfing cyberspace, many of them wanting to spend money conveniently. If you have something to sell, how can you ensure they will find you before your competitors? The answer is simple – you need to make friends with the search engines and give the search engines what they want. The good news for you is, 95% of your competitors ignore this secret that is hidden in plain sight because it’s too easy.What is the secret hiding in plain sight? Search engines want fresh, quality content! They have always wanted fresh, quality content. They are in business to serve the masses so they are brutally picky about who makes it to the first page of search results. Yes, getting backlinks from quality websites is a factor but it means nothing without quality content.

One of my websites is relatively new. It has a Google PR3. That might seem an envious position. Using my Google Page Rank, I applied to one of those sites that pays for reviews. I was rejected. Why? Very little traffic. My site is generating a measly 300 unique visitors a month (May 2008). I just do not have enough quality content on that site as yet to make it attractive to sponsors.

So, you see, Page Rank is not always an indication of traffic. It simply means I have a number of back links from high quality sites. Google sees back links as votes. The more back links, the more votes, the higher the Page Rank. Quality content, on the other hand, is the secret to generating traffic. Not only that, quality is what leaves you there for years to come. Even if your site goes down, your quality content will still be found on the internet highway!

Quality content consists of profitable keywords and some solid information for your visitors. Don’t make the mistake of producing content loaded with all sizzle and no steak. Your visitors can’t eat sizzle. They need steak in the form of solid information they can use.

Concentrate on gathering every ‘profitable’ keyword, whether long tail or short and use them to craft your money terms which ultimately lets you rank high for very highly competitive keywords. Searches that are in the 5 figures a day.

Long tail are keywords of more than 2 words (less people searching) and a short tail is 2 or less words (more people searching). Remember long tail keywords are ONLY typed in by a searcher IF they can’t find what they are looking for using short tail keyword phrases. If you provide solutions for short tail keyword searches then people won’t leave your site to search on long tail keywords.

This is the secret hidden in plain sight that 95% of your competition is ignoring. They break away from the simple rules and try something extensively different and difficult because the simple methods seem too good to be true to work. That’s their mistake that you can use to your advantage!

Stay away from fads. Save your money and make good use of your valuable time and effort doing what has always worked.

The boss of search engines is still Google. Follow what Google wants and you WILL be rewarded. It takes just as much time to cheat the search engines as it does to apply solid, honest techniques. The trickster will see his efforts vanish within 3 months. You will still be around making money.

The simple methods are here to stay and you need to never worry about algorithm changes as you will have the right structured site, with the right set of keywords and the right content that search engines will love. Whether you want to profit from AdSense, affiliates, your own product or service, these strategies will outperform 99% of all your competitors.

Want to get ranked on Google within 60 minutes? No hocus pocus … just plain and simple? Do what I do every other day – submit articles to article directories. When we submit to article directories, the good ones with PR 6 and above, we automatically get their pulling power when Google spiders visits their site. Since Google regularly visits high PR sites, they re-cache (re-index) the entire page. So, when you post an article on a high PR site, the chances are that you could extract Google spiders from the high PR site to yours.

For example: you post an article to a directory site, Google visits it, crawls it and follows the links. Since you have a new keyword optimized article, Google will catch you on that page. So basically you can practically have your page cached within 60 minutes, depending on when Google is visiting.

Send out your content to these high PR (articles directory) sites and get indexed faster than ever and watch the traffic start flowing.

Jim DeSantis

Jim DeSantis is a retired broadcast journalist who began blogging in May of 2006. For a free report titled “Google Snatch” visit Gifts from Jim Desantis – here! Jim also runs On Line Tribune Internet Marketing blog – here! where you will find more free information about website optimization.